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BOP Symposium "Innovating Business Model for the BOP"
(Tuesday, October 7, 2014)


Seeing the poor at the bottom of economic pyramid as value-demanding consumers rather than mere aid recipients, "BOP Business" is a new development approach to provide them with opportunities to improve their lives and achieve economic independence through the private sectors' involvement. In other words, it is a new way of doing business by creating economic benefit and social value at the same time.

In Japan, despite the efforts made by government agencies and the private sector, BOP business is yet to be widely recognized as a potential venture opportunity, leading to a limited number of successful cases to date.

Understanding the value of the untapped BOP market, the Sasakawa Peace Foundation initiated a project called "BOP Technology Innovation and Products Incubation," and conducted four feasibility studies with Japanese companies in the area of clean energy and water, aiming to identify technologies with high potential for commercialization, and to study appropriate business models for these technologies.

The symposium will invite Professor Ted London, who has been leading the discussion of BOP businesses globally, as well as corporate executives from Japanese companies, to discuss and share what has been learned from the results of these studies.

Lecture Video

[First Session]
Opening remarks - Welcome remarks - Keynote speech "Global Trend of BOP"
Keynote speech "Global Trend of BOP" - Panel discussion
Panel discussion
[Second Session]
Global Trend: Water Sector - Global Trend: Energy Sector
Global Trend: Energy Sector - Wrap-up

See more videos

BOP Symposium "Innovating Business Model for the BOP"
Dates & Time
13:30 - Tuesday, October 7, 2014 (Registration starts at 13:00)
Reception will follow the symposium.

2nd Floor Conference Room
The Nippon Zaidan Building 1-2-2 Akasaka, Minato-ku Tokyo 107-8404, Japan(MAP
Conference Hall, 2F

The Sasakawa Peace Foundation (SPF)
Co-organizer: United Nations University (UNU-MERIT)
First Session
13:30-13:40 Opening remarks
Jiro Hanyu, Chairman, The Sasakawa Peace Foundation (SPF)
13:40-13:50 Welcome remarks
Yota Ono, Director, Trade Finance and Economic Cooperation Division, Ministry of Economy, Trade and Industry
13:50-14:30 Keynote speech "Global Trend of BOP"
Ted London,
Senior Research Fellow and Director, Base of Pyramid Initiative, William Davidson Institute and a member of the faculty at the University of Michigan's Ross School of Business
14:30-15:00 Panel discussion/Q and A
Moderator: Mari Kogiso, Senior Fellow, SPF

Jin Wakabayashi, Director, Private Sector Partnership Division, Private Sector Partnership and Finance Department, Japan International Cooperation Agency (JICA)  
Eriko Ishikawa, Global Program Manager, Inclusive Business Group, International Finance Corporation
15:00-15:10 Coffee break
Second Session
15:10-16:10 Global Trend: Water Sector
Presenter: Naoko Koyama, Assosiate Partner, Dalberg Development Advisors
Moderator: Seiichiro Yonekura, Professor, Institute of Innovation Research, Hitotsubashi University

Shinya Kitamura, CEO, Nikken
Hiroko Kimura, CEO, Mokan-Joka System Corporation
16:10-17:10 Global Trend: Energy Sector
Presenter and Moderator: Gaurav Gupta, Regional Director for Asia, Dalberg Development Advisors

Susermu Iida, Manager, New Industrial Business Promotion Centre, Eco Solutions Company, Energy System Business Division, Panasonic Corporation
Harry Yamada, Deputy Division Manager, Marketing Division, International Business Unit, GS Yuasa Corporation
17:10-17:30 Wrap-up
Shuan SadreGhazi, United Nations University (UNU-MERIT)
Ted London, William Davidson Institute and Michigan University
Seiichiro Yonekura, Hitotsubashi University
17:30- Reception
Japanese and English (simultaneous interpretation to be provided)
Admission is free. Registration is required.
Should you wish to participate, please fill out the registration form on this page by 17:00 Monday, October 6.


Ms. Kato
The Sasakawa Peace Foundation
Tel: 03-6229-5437