Japan-China Friendship Prog. Seminars

The Present and Future of the Chinese Entertainment Market 2025

Views from Japan

Organizers: Sasakawa Peace Foundation/Japan China Entertainment Economic Forums
Co-Organizers: Waseda Institute of Asia-Pacific Studies (WIAPS), Research Group on Contemporary Chinese Independent Film/Graduate School of Asia-Pacific Studies (GSAPS)
 
The Sasakawa Peace Foundation (SPF) and Japan China Entertainment Economic Forums (JCEE) are set to host a public symposium focusing on the entertainment and creative industries in China.  Japan’s films, animations, games, and intellectual properties (IPs) have consistently been popular in China. Traditionally, there has been a significant flow of cultural products from Japan to China in the entertainment sector, with relatively limited influence in the opposite direction. However, in recent years, Chinese animations, games, and IPs have gained increasing popularity in Japan.

Furthermore, during the Japan-China High-Level People-to-People and Cultural Exchange Dialogue in December 2024, both sides reaffirmed their commitment to enhancing exchanges through creative-industry content.

This symposium aims to reassess the current state of Japan-China cultural exchange in the entertainment sector by examining the latest developments in China and the current status of entertainment exchanges between the two countries, while also exploring future prospects.

The symposium will cover topics such as the history of ACG (Animation, Comics, and Games) culture in China, investment trends in the entertainment sector, as well as discussions on games and films.

We hope that through this symposium, we can gain new insights into the evolving Japan-China relationship through the lens of the entertainment industry.

*Talks will be in Japanese, but Japanese-English simultaneous interpretation will be provided.

Registration

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Contact
Sasakawa Japan-China Friendship Program
E-mail: nicchu5157@spf.or.jp
Tel: +81-3-5157-5190

For media inquiries:
E-mail: spfpr@spf.or.jp
Tel: +81-3-5157-5395

Description

13:30 JST Doors Open
14:00-14:10 JST [Opening Remarks]
Seio Nakajima
Professor, Graduate School of Asia-Pacific Studies, Waseda University
14:10-15:00 JST Part 1 [Keynote Speech]
Yusuke Wakebe: "The Present and Future of the Japan-China Entertainment and Creative Industry"
15:00-16:10 JST Part 2 [Research Reports]
Atsuo Nakayama: "The Current Status of the Japanese IP Boom in Chinese Commercial Facilities"
Reona Takahashi: "Chinese Gaming in 2024-2025"
Yuji Osato: "The New Era of Immersive Experiences: The Future of the Chinese Stage Market"
Takashi Endo: "Changes and Investment Conditions in the Chinese Animation and Gaming Market in 2025"
Daichi Nakagawa: "An Overview of the History of Chinese Entertainment Culture in the 21st Century"
Natsuki Matsuda: "The Evolution and Future of Japan-China Collaboration in the Field of Visual Media"
Seio Nakajima: "The Potential of Chinese Animation in Japan"
16:10-17:00 JST Part 3 [Discussion/Q&A]
*All times in JST
*The event program is subject to change.

Speakers

Yusuke Wakebe
Speaker

Yusuke Wakebe

IP FORWARD Group President & CEO

Profile

He graduated from the University of Tokyo in 2000 while passing the bar exam prior to graduation. In 2000, he joined Dentsu Inc. and supported clients in the entertainment content business, such as movies, music, and celebrity personalities. Later, he joined Nagashima Ohno & Tsunematsu, one of the largest law firms in Japan, from 2003 to 2011, after being admitted to the bar in 2003. During this time, he focused his practice on Intellectual Property Rights (IPR). Additionally, he was loaned to the Ministry of Economy, Trade and Industry of the Government of Japan and worked on numerous projects related to IPR as the first anti-counterfeit expert from 2006 to 2009. Eventually, in 2011, he established IP FORWARD Group to serve not only Japanese clients but also global enterprises, leveraging his own experiences and networks.

Seio Nakajima
Speaker・Moderator

Seio Nakajima

Professor, Graduate School of Asia-Pacific Studies, Waseda University

Profile

Field of Specialization: Economic Sociology, Organizational Sociology, Cultural Sociology, China, East Asia, Creative Industries in Asia
Recent publications include: “In Dependence and in Relation: A Relational Sociological Approach to Chinese Independent Cinema.” Pp. 143-164 in Chinese Independent Cinema: Past, Present, and a Questionable Future, edited by Chris Berry, Luke Robinson, Sabrina Qiong Yu, and Lydia Wu. Amsterdam University Press.

Atsuo Nakayama
Speaker

Atsuo Nakayama

CEO, Re entertainment

Profile

Sociologist specializing in entertainment. Born in 1980. Earned his master’s degree in sociology from the University of Tokyo and his MBA from McGill University in Montreal, Canada. Founder and CEO of consulting firm Re entertainment (established 2021). Works include Kurieitā wandārando: fushigi no kuni no entamekakumei to Z sedai no dainamikku aidentitī (Creator Wonderland: The Entertainment Revolution and the Shifting Identity of Generation Z) and Oshi ekonomī: kasō ittōchi ga kaeru entame no mirai (How the Fan Economy is Changing the Future of Entertainment).

Natsuki Matsuda
Speaker

Natsuki Matsuda

Vice General Manager, Film Production / Shanghai Niuxin Culture Communication Co., Ltd.

Profile

After studying at Beijing Film Academy in 1999, he has been based in Shanghai, where she has been involved in the planning and production of various television programs, including:
Tokyo Impression, Japanese Strolling, Asian Beauty, and Japan Star Travel (all broadcast on Shanghai Television).
She has also directed television programs introducing Chinese culture to Japan, such as:
Silk Road: Following the Path of Mural Paintings
Secrets of the Qing Dynasty
Mystical China: The Enigmatic People of the Sky – Hometown of Tibetan Thangka Painters
Earth Railway
(All broadcast on NHK).
For over 20 years, she has dedicated himself to continuous observation and analysis of the reception of Japanese content in China as a lifelong research focus.

Yuji Osato
Speaker

Yuji Osato

COO, ZENY

Profile

He is the COO of ZENY Inc. and a Japan-China Entertainment Producer, supporting the expansion of entertainment businesses into the Chinese market.
He previously worked at Konami Corporation and Access Bright Co., Ltd., where he was involved in the entertainment business across China and Southeast Asia.
He also serves as a Producer at IP FORWARD Inc., an Advisor at New Idea Co., Ltd. / Daydreamer Studio, and an Advisor at e-Business Inc.
Additionally, he is a guest lecturer at Keio University and Asia University, specializing in Japan-China entertainment industry topics.

Takashi Endo
Speaker

Takashi Endo

CEO, Anichina

Profile

He is the President and CEO of Anichina Inc., a company specializing in expanding Chinese IPs and brands into the Japanese market. His mission is to "advance marketing through the power of data and neuroscience."
With extensive experience in marketing, data analysis, and event planning, he possesses deep expertise in economics, finance, and investment.
Currently, he also works as an investor and global macro strategist, providing analysis reports on global macroeconomics, equities, and commodities for clients of major domestic and international securities firms.

Daichi Nakagawa
Speaker

Daichi Nakagawa

Critic, Editor; Deputy Editor, PLANETS

Profile

He is the Deputy Editor-in-Chief of the criticism magazine "PLANETS" and has served as a jury member for the Entertainment Division of the Japan Media Arts Festival (21st and 23rd editions) and as a recommendation committee member for the Media Arts category of the Agency for Cultural Affairs' Art Encouragement Prize (71st–73rd editions).
His work primarily focuses on video games, animation, and television dramas, but he also explores Japanese thought, urban theory, anthropology, and information technology, bridging reality and fiction through various forms of criticism.
His notable publications include:
Tokyo Skytree Theory (Kobunsha, 2012)
A Complete History of Modern Games (Hayakawa Publishing, 2016-)

Reona Takahashi
Speaker

Reona Takahashi

CEO, Xiamen Leona Software Co., Ltd.

Profile

Since 1997, engaged in the development and sales of game software, and after working at various game companies, founded Grateek Inc. In 2017, relocated to Xiamen, Fujian, China, and in 2020, during the COVID-19 pandemic, established Xiamen Leona Software Co., Ltd.
The company is involved in a wide range of activities including the development and operation of games and game platforms, localization, overseas publishing, and marketing for the Japanese and Chinese markets.
Served as a jury member for the Xiamen International Animation Festival “Golden Dolphin Award” Game Contest, contribute d to the 2021 Japanese Game Industry White Paper and the 2024 Famitsu Game White Paper as the China representative, and serves as a mentor for iGi (indie Game incubator).
MBA from Hitotsubashi University, a national university in Japan.

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