When the Fujimae Tidelands in Nagoya were registered as protected wetlands under the Ramsar convention, the decision was welcomed worldwide. Under threat from plans to dig a landfill for the city's trash, the tidelands were rescued by a concerted public-awareness campaign by the Society to Protect the Fujimae Tidelands. As the dialogue intensifies under growing interest in the site, the Society is seeking to deepen its role as an NPO.