At the Arctic Circle Japan Forum flower arrangements were showcased as an example of Japanese traditional culture. The flower materials were mostly collected from the wild. After the forum, they were taken back home and reused, then reclaimed for natural dyes, and the rest were returned to the wilderness from which they were originally collected. These actions are exactly the embodiment of reincarnation and are the truest form of sustainability, which is the heart of the Arctic Circle. However, in reality, in the Arctic, the natural dyes are affected by global warming, which casts a shadow over the domain of traditional cultures.

While maintaining the purpose of fishing ports as being to facilitate fishing industry activities, the Act on Fishing Ports and Grounds has been revised, creating a system that enables “umigyou” activities to be developed that promote the value and attraction of the ocean and fishing villages, revitalizing the fishing industry and fishing village life. This article introduces the schemes that will systematically implement projects for increased consumption of marine products and familiarity among the general public, based on understanding and cooperation from the local community and the necessity to secure ports’ use by the fishing industry.