Lures are designed based on research into the target fish’s life and habits, intended to match with a particular species as closely as possible. In other words, if the target fish changes, so should the lure; the performance required of the fishing rod could also change completely. Recently, fishing has been changing from a means of acquiring food to a sport in which enjoyment of the process itself is the object. We believe that educational activities to promote conservation of fishing environments are also a responsibility of developers.