Olympics committee has published its sustainable sourcing code for seafood products which are served during the 2020 Tokyo Olympics and Paralympics in June 2018. One of the ways to ensure the sustainability of seafood products is to have the certification schemes and labeled products distributed in the Japanese domestic markets. However, there remain a variety of obstacles to for these certification schemes and labelled product to spread; it is sincere hope of the author that the Tokyo Olympics and Paralympics will provide opportunities for the consumers to be better acquainted with these initiatives.