Usuki City in Oita Prefecture has designated this year as Kamagari Year One, as the region promotes its marine products. Although Kamagari, or Kuroguchi in standard Japanese, is a fish that has been eaten in the Usuki City region since ancient times, it is not well known to the outside world. This article introduces the local initiative that puts the little-known Kamagari at its forefront, behind which the residents of the area have come together as one to promote their marine products.