In 2013, Matsushima Bay became the first bay in Japan to be inducted into the “Most Beautiful Bays in the World Club.” Three cities and three towns in the Matsushima Bay area and Miyagi Prefecture have used this as an opportunity to work together towards tourism revitalization. Nearly eight years have passed since the Great East Japan Earthquake and Tsunami, and under the Matsushima Bay “Wonderland” plan we are laying a foundation for initiatives in tourism revitalization and environmental conservation. In the future we hope to continue and improve our existing efforts for conserving the environment surrounding Matsushima Bay and revitalizing tourism in the area.