Forty years since the birth of fisheries eco-labels, more than 140 labels now exist worldwide. While Japan’s fishing industry used to assert its status as the “world’s best,” it has greatly fallen behind with regards to the worldwide trend of sustainable use of fisheries resources. The holding of the 2020 Tokyo Olympics and Paralympics is a prime opportunity for Japanese society to share ideas and actions on sustainability. MEL hopes to contribute towards the establishment of a sustainable society by being a “world-approved fisheries eco-label from Japan.”