Representing the culmination of 30 years of eelgrass restoration activities, the "National Eelgrass Summit 2016 in Bizen: Creating the Satoumi, Satoyama Brand ~Connecting regions and generations~" was held from June 3rd to 5th in Hinase-town, Bizen City, in Okayama Prefecture. We would like to introduce our new efforts towards the creation of a Satoumi / Satoyama brand and realization of a true local recycling society, all centered around the process of integrated coastal management (ICM), starting from the beginning of our activities to our declaration made at the Summit.