In Vietnam, where a powerful government is trying to reform the economic system, education is one of the primary keys for achieving success in the transition from a planned to a market-oriented economy. Given the emerging need to educate ordinary Vietnamese citizens, SPAF has implemented this project to support the production and broadcast of an educational TV program entitled "The Structure of Market Economy:" in Vietnam.

The program was originally created in 1992 by the Sasakawa Central Europe Fund for broadcast in central European countries, such as the Czech Republic, Slovakia, Hungary, Poland, and the Baltic States. It was broadcast and well received in those transitional economies during the 1992-1993 period. The program consists of a series of six volumes, each 30 minutes in length. Among the topics covered in the program were competition, inflation, banking system, and productivity.

The Vietnam Youth Union, the implementing organization, distributed 40,000 copies of the program's textbook through its widespread network to people around the country who have limited access to bookstores. At the same time, Vietnam Central Television, the cooperating agency, broadcast the program during the period of August - October 1996. To make the program more closely tailored to the needs and interests of the Vietnamese, and to make it a prototype for similar productions in the near future, the Vietnam Youth Union added some local flavor to it.

First, it organized a workshop attended by local researchers and business people to discuss the Vietnamese content of the TV program and textbook translations. Then, it conducted a survey of the results of the broadcasting project, which was aimed at ascertaining the difference in people's knowledge on the subjects before and after viewing the program. The result of this survey was published in both Vietnamese and English, and was submitted to the Vietnamese government. Furthermore, the whole process of this project, including the distribution of the textbooks and two surveys and workshops before and after the broadcast, was edited and broadcast as documentary at the end of the project.