Media Human Resource Development in Indo- Chinese Countries
---Educational TV Broadcast of The Structure of Market Economy in Laos


PROGRAM DATA
Implementing Organization: Lao National Television, Ministry of Culture and Information (Laos)
Target Country: Laos
Type of Project: Human Resource Development
Period: one year (FY2000)



The purpose of this project was to promote basic understanding of the workings of the market economy among the Laotian people by providing the television program The Structure of Market Economy, with a soundtrack and accompanying text in Lao. More than 10,000 copies of the text were printed and distributed to students, business people, civil servants, and others. Demand for the text was extremely high among viewers, indicating the depth of interest in learning about the market economy. The TV program was broadcast in March and April 2001.

Another major aim of the project was to stimulate interest among people involved with the media and education in producing educational software and in education concerning the market economy. The TV network personnel, university faculty, and elementary and secondary school teachers who helped translate the soundtrack, produce the text, and broadcast the program were full of praise for the program's high quality and the novel approach of combining the TV program with a text. The project appears to have succeeded in stirring interest in the educational use of TV and other media.